Question 1

What is ChiNdü Superfoods?

Accepted Answer

ChiNdü Superfoods is a functional food and wellness brand creating products from West African supercrops such as bambara groundnut, tiger nut, moringa, hibiscus, baobab and soursop. Rooted in heritage, designed for modern nourishment.

Question 2

What products does ChiNdü make?

Accepted Answer

ChiNdü is developing botanical teas, plant-based milks (bambara milk, tigernut milk, bamnut milk), caffeine-free blends including date-seed coffee, and functional pantry products inspired by African heritage crops.

Question 3

What are West African supercrops?

Accepted Answer

West African supercrops are nutrient-rich crops traditionally grown and used across West Africa, including bambara groundnut, tiger nut, moringa, hibiscus, baobab, soursop, noni and fonio, under-used globally, deeply familiar at home.

Question 4

Is ChiNdü a wellness brand?

Accepted Answer

Yes. ChiNdü focuses on food-based wellness, everyday nourishment and functional nutrition rooted in African botanical heritage, with traceability from the field to the cup.

Question 5

What are West African supercrops, and why these five?

Accepted Answer

Bambara groundnut, tiger nut, moringa, date seed and hibiscus, five under-used crops with generations of everyday use in West Africa. We chose them for their nutrient density (plant protein, fibre, minerals, polyphenols), their kindness to the soil, and the co-operatives already growing them well.

Question 6

What do these crops offer nutritionally?

Accepted Answer

Between them: complete-ish plant protein and slow-release carbs from Bambara; resistant-starch fibre and magnesium from tiger nut; iron, calcium and vitamin-K1 from moringa; polyphenols and caffeine-free warmth from date-seed coffee; and vitamin C with anthocyanins from hibiscus. We publish the full profile on every product page, no health claims, just the numbers.

Question 7

Bambara groundnut, what's inside?

Accepted Answer

Bambara groundnut leads its class of pulses on potassium (~1100mg), magnesium (~145mg) and energy density (~367 kcal) per 100g dry, with a competitive protein content (20–24g) and a strong mineral profile. A naturally balanced, nitrogen-fixing legume from West Africa.

Question 8

Tiger nut (chufa), what's inside?

Accepted Answer

Tiger nut leads its class of root crops on fibre (~13.1g), iron (~4.1mg), magnesium (~118mg) and energy (~460 kcal) per 100g. A naturally sweet, mineral-rich ancient tuber, high in resistant starch and heart-friendly monounsaturated fats.

Question 9

Moringa, what's inside?

Accepted Answer

Moringa fresh leaves lead their class of leafy greens on protein (~9.4g), calcium (~185mg), iron (~4.0mg) and energy (~64 kcal) per 100g. A protein-rich, mineral-rich, naturally powerful leaf.

Question 10

Date seed, what's inside?

Accepted Answer

Roasted date-seed grounds are naturally caffeine-free, very high in dietary fibre (~60g per 100g) and rich in polyphenols and antioxidants comparable to coffee, without stimulants. Also a source of potassium and magnesium.

Question 11

Hibiscus, what's inside?

Accepted Answer

Hibiscus (dried calyx) is naturally rich in vitamin C (250–300mg), polyphenols (1,500+mg) and antioxidants (ORAC >1,200) per 100g dried, with a vibrant red colour, no caffeine, and traditional links to heart health, immunity and everyday vitality.

Question 12

How do the five compare, side by side?

Accepted Answer

Bambara leads on complete-ish protein; tiger nut on fibre and monounsaturated fats; moringa on calcium, iron and vitamin K1; date seed on caffeine-free polyphenols; hibiscus on anthocyanins and vitamin C.

Question 13

Do you make medical claims?

Accepted Answer

No. ChiNdü is food, not medicine. We share nutrients, traditional context and the honest patterns our own community reports back, never diagnoses, cures or treatments. If something about your health worries you, please see your GP.

Question 14

How does traceability actually work?

Accepted Answer

Every batch carries a Crop Passport: named cooperative, field, harvest window, processing steps, lab-verified nutrient profile and allowed wording. Scan the QR on the pack, or open a live demo passport from the site, and the whole chain is in front of you.

Question 15

Where are the crops grown?

Accepted Answer

On traceable farms and with women's cooperatives across West Africa, Nigeria, Ghana, Burkina Faso, Senegal, under a guaranteed off-take that pays fairly. Bambara and other legumes rotate through the fields to feed the soil naturally.

Question 16

How is ChiNdü different from a generic 'superfood' brand?

Accepted Answer

We don't sell miracles. We publish the passport, the nutrients, the producer and the honest tracking of what people notice, and we're just as comfortable saying a drink did nothing for someone as saying it helped. Food as a healing mechanism means feeding the body well, and being truthful about the rest.

Question 17

When does ChiNdü launch?

Accepted Answer

We're opening in small circles through 2026, starting with the founding circle by email. Join the list and we'll write to you first.

Question 18

What is the Crop Passport?

Accepted Answer

Every batch we make gets a passport: origin cooperative, ingredient profile, processing steps, test results, allowed claim wording, and a place for your feedback. Scan the QR on the pack, or view a live demo passport from the site.

Question 19

Where are your crops grown?

Accepted Answer

On traceable farms and with women's cooperatives across West Africa, under a guaranteed off-take that pays fairly and reinvests in the community. Nothing here is anonymous, the fields and the hands are named and filmed.

Question 20

Are your products certified organic?

Accepted Answer

We're building toward it. Some crops arrive from cooperatives that already hold organic status; others we're transitioning with our farming partners. Each passport carries the current status honestly, not aspirationally.

Question 21

Do you ship outside the UK?

Accepted Answer

Not at launch. We're starting in the UK on purpose, small circles, careful compliance, honest data. Wider shipping follows.

Question 22

How do you handle allergens?

Accepted Answer

We publish full ingredient profiles on every product page and passport. Bambara is a legume; tiger nut is a tuber (not a nut, despite the name); date-seed is a fruit seed. Each pack carries the standard UK allergen labelling.

Question 23

Can I invest or partner?

Accepted Answer

We keep partner conversations off the public site for now. Write from the sign-up form and we'll route it internally.

Question 24

How do I delete my data?

Accepted Answer

Open your account, choose Data & privacy, and use Delete everything. It's a two-step confirmation and it's permanent, your account stays, your data goes.

Question 25

How does the tracking actually work?

Accepted Answer

You take a quick baseline, what you'd like to notice, and where you are today. Then thirty-second check-ins: what you drank, how you feel on a 1–5 scale, and an optional line. After about a week your own patterns start to show, plotted against your starting line. That's it. No wearables, no bloodwork, no clinical language.

Question 26

What data is anonymised?

Accepted Answer

Your check-ins stay attached to your account and only you can see them. If, and only if, you opt in, we take a copy with your name and account stripped off, replace it with a random participant key, and add it to a research pool. The pooled data can never be traced back to you. You can turn it off at any time and future check-ins stop flowing in.

Question 27

Who owns my data?

Accepted Answer

You do. Every check-in is yours. You can download everything as JSON or CSV any time, and delete all of it permanently in two clicks. Your account stays; your data goes. We don't sell it, and we never will.

Question 28

Is this medical advice?

Accepted Answer

No. It's insight, not a diagnosis. We're not doctors, and nothing here replaces one. If anything about your health worries you, especially anything to do with your cycle, hormones, or ongoing conditions, please see your GP.

Question 29

Do the drinks 'work'?

Accepted Answer

We don't claim they do, and we won't. The companion is honest by design: it tells you if the numbers moved on days you had a ChiNdü drink, and it tells you just as plainly when they didn't. We'd rather you learn a product does nothing for you than sell you a story about it.

Question 30

Who can join?

Accepted Answer

The companion is for adults (18+). We want to keep the data quality high and the compliance careful. We'll open more widely as we grow, but anybody can buy our products.

Honest answers, in plain English.

The pantry and what's in it

The brand, the plan, the passport

Your body, your data, your call